About Me
Experience
Allie Shaw is a versatile UX Swiss Army knife—equipped with design, information architecture, prototyping, user research, and strategic analysis skills. Her multidisciplinary approach ensures users effortlessly navigate their journey, finding the essential information they need.
With over 20 years of experience working on brand, loyalty, group products and design system strategies, her latest focus is on AI, its impact on UX design, and the hospitality industry as a whole.
Beyond her digital toolkit, Allie enjoys time with her husband and their amazing teen daughter. She also actually does play with knives as a martial arts instructor where she adeptly wields traditional Chinese weapons and Kung Fu and Tai Chi techniques.
Client list includes: Marriott International Inc., The American Red Cross, Inova Hospital, The Motley Fool, and Big Cat Rescue.
Skills & Awards
EXPERIENCE
Agile Frameworks (Scrum, Lean Agile, and Scaled SAFe)
Information Architect
Prototyper
Print & Packaging Designer
User Experience Lead & Designer
User Researcher
AWARDS
Adrian Awards
International Davey Awards
MarCom Creative Awards
My Inspiration
In my spare time, I enjoy spending time with my family as well as practicing traditional Chinese Kung Fu and Tai Chi at The Jow Ga Shaolin Institute.